the new york mets

The Mets were having a rough year and were looking to fill butts-in-seats for their end of season games.

We created a creator-focused campaign leveraging Hispanic creators enjoying a day at Citi Field. Rather than focusing on fandom or team performance, our creative messaging was centered around having a good time, food and beverage, and leaning into the culture and history of the historic ballpark.

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PIMCO